Comments on: Chron: Social Media + Non-Profits http://www.cosmopolitician.com/chron-social-media-non-profits VOTE FOR RAD Fri, 20 Jan 2012 03:04:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bookmarks about Social http://www.cosmopolitician.com/chron-social-media-non-profits#comment-170 Bookmarks about Social Tue, 23 Dec 2008 06:30:45 +0000 http://cosmopolitician.wordpress.com/?p=88#comment-170 [...] - bookmarked by 5 members originally found by guojibu on 2008-11-17 Chron: Social Media + Non-Profits http://cosmopolitician.wordpress.com/2008/07/05/chron-social-media-non-profits/ - bookmarked by 4 [...] [...] – bookmarked by 5 members originally found by guojibu on 2008-11-17 Chron: Social Media + Non-Profits http://cosmopolitician.wordpress.com/2008/07/05/chron-social-media-non-profits/ – bookmarked by 4 [...]

]]> By: IMPACTMAX http://www.cosmopolitician.com/chron-social-media-non-profits#comment-171 IMPACTMAX Mon, 08 Dec 2008 19:59:02 +0000 http://cosmopolitician.wordpress.com/?p=88#comment-171 I'm a consultant who works with nonprofits. There are several aspects to the problem of slow adoption, some of which have already been covered--skeletal staff, lack of technical expertise, time constraints, etc. I think the age of the ED has an affect--ED's in their 30s or early 40s seem much more aware of and open to these tools. It probably also has to do with the traditional ethos of the nonprofit world--that communications is a luxury not a necessity. When budgets get tight, often the first function to be cut is communications. Nonprofits sometimes see their "real work" as the services they provide, without looking deeper to see that to do any work effectively today involves all kinds/levels of communication--with current and potential donors, funders, clients, partners, even competitors and opponents. They still tend to look at communications in a formal, pushing-messages-out-to-audiences way--like one-way communication is enough. I think there's an education process that needs to go on before they can see the benefits of social media--case studies with clear results really help! I’m a consultant who works with nonprofits. There are several aspects to the problem of slow adoption, some of which have already been covered–skeletal staff, lack of technical expertise, time constraints, etc. I think the age of the ED has an affect–ED’s in their 30s or early 40s seem much more aware of and open to these tools. It probably also has to do with the traditional ethos of the nonprofit world–that communications is a luxury not a necessity. When budgets get tight, often the first function to be cut is communications. Nonprofits sometimes see their “real work” as the services they provide, without looking deeper to see that to do any work effectively today involves all kinds/levels of communication–with current and potential donors, funders, clients, partners, even competitors and opponents. They still tend to look at communications in a formal, pushing-messages-out-to-audiences way–like one-way communication is enough. I think there’s an education process that needs to go on before they can see the benefits of social media–case studies with clear results really help!

]]> By: Erin http://www.cosmopolitician.com/chron-social-media-non-profits#comment-169 Erin Mon, 14 Jul 2008 21:10:58 +0000 http://cosmopolitician.wordpress.com/?p=88#comment-169 Our museum has been exploring social media for about a year - we have a blog, facebook and myspace pages, and a flickr photo pool. We're also working on developing a YouTube channel - the challenge for us has been time. Non-profits are chronically understaffed, and so devoting the time necessary to not just starting these efforts - but also to maintaining them in the way people who join the community deserve - is a huge undertaking. It's extremely rewarding and we've found it very beneficial - but we want to do it right, and there is just not enough time in the day to do everything we would like. I'm hugely grateful to Ed and everyone at Netsquared. I've attended several of the meetups and just listening to what everyone recommends has been incredibly helpful. Our museum has been exploring social media for about a year – we have a blog, facebook and myspace pages, and a flickr photo pool. We’re also working on developing a YouTube channel – the challenge for us has been time. Non-profits are chronically understaffed, and so devoting the time necessary to not just starting these efforts – but also to maintaining them in the way people who join the community deserve – is a huge undertaking. It’s extremely rewarding and we’ve found it very beneficial – but we want to do it right, and there is just not enough time in the day to do everything we would like. I’m hugely grateful to Ed and everyone at Netsquared. I’ve attended several of the meetups and just listening to what everyone recommends has been incredibly helpful.

]]> By: Debra Collins http://www.cosmopolitician.com/chron-social-media-non-profits#comment-168 Debra Collins Mon, 07 Jul 2008 21:05:15 +0000 http://cosmopolitician.wordpress.com/?p=88#comment-168 I've just become aware of social media in the last six months. As Cortney noted, it's a bit overwhelming. I looked at "Twitter in English" and heard Erica O'Grady's recent webinar. I was stunned. The idea of having 1,400 "friends" twittering you that they're having coffee at Starbucks on West Gray, going to the library, or visiting their mom in the hospital is just too much. How does one keep it all straight? Can I be the lead in a twitter-thon that benefits the organization that pays me? I'm interested in beginning to do this, though, parallel to a more traditional marketing approach. I don't see this as a campaign you launch but rather one you build one by one with people you don't know or may never know. If this works, the whole donor pyramid will be upside down. Cultivating select relationships for big gifts will be replaced with multiple relationships for multiple small gifts - chipping in. There also seems to be a secret language among users that is intimidating. Cup Cake Camp? And, do all of you speak at the speed of a hurricane, while reading twitter and conducting webinars? Will a 52 year old fit in? How much of my routine will change if I'm "hooked up" to one of these "systems?" I’ve just become aware of social media in the last six months. As Cortney noted, it’s a bit overwhelming. I looked at “Twitter in English” and heard Erica O’Grady’s recent webinar. I was stunned. The idea of having 1,400 “friends” twittering you that they’re having coffee at Starbucks on West Gray, going to the library, or visiting their mom in the hospital is just too much. How does one keep it all straight? Can I be the lead in a twitter-thon that benefits the organization that pays me? I’m interested in beginning to do this, though, parallel to a more traditional marketing approach. I don’t see this as a campaign you launch but rather one you build one by one with people you don’t know or may never know. If this works, the whole donor pyramid will be upside down. Cultivating select relationships for big gifts will be replaced with multiple relationships for multiple small gifts – chipping in. There also seems to be a secret language among users that is intimidating. Cup Cake Camp? And, do all of you speak at the speed of a hurricane, while reading twitter and conducting webinars? Will a 52 year old fit in? How much of my routine will change if I’m “hooked up” to one of these “systems?”

]]> By: cosmopolitician http://www.cosmopolitician.com/chron-social-media-non-profits#comment-167 cosmopolitician Sun, 06 Jul 2008 16:46:08 +0000 http://cosmopolitician.wordpress.com/?p=88#comment-167 cortney, thanks for the feedback. i do see a lot of concern at big organizations like hospitals about maintaing control on all of these tools. hope you can stop by NetSquared this week at Stag's Head 7pm! cortney, thanks for the feedback. i do see a lot of concern at big organizations like hospitals about maintaing control on all of these tools.

hope you can stop by NetSquared this week at Stag’s Head 7pm!

]]> By: cortney http://www.cosmopolitician.com/chron-social-media-non-profits#comment-166 cortney Sat, 05 Jul 2008 22:35:10 +0000 http://cosmopolitician.wordpress.com/?p=88#comment-166 I work for a nonprofit that has been "exploring" these tools for well over two years... but to date we haven't implemented a single one. I don't think it's that they don't see the value, but I get that there is a lot of concern about maintaining control and answering all the "what if's" before we go live with anything of these tools. Plus none of us is terribly tech-savvy so it's easy to feel overwhelmed. I work for a nonprofit that has been “exploring” these tools for well over two years… but to date we haven’t implemented a single one. I don’t think it’s that they don’t see the value, but I get that there is a lot of concern about maintaining control and answering all the “what if’s” before we go live with anything of these tools. Plus none of us is terribly tech-savvy so it’s easy to feel overwhelmed.

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